My smallest and youngest(1.5 years) dog is prone to tears and discharge due to allergies. I’ve used and trusted the Burt’s Bees brand for many years for beauty products so I was confident this would be gentle and effective on his eyes. I use it nightly to remove crusties and excess moisture. He’s always calm about it and it honestly seems like he enjoys it. There’s no fragrance that I can detect and a little bit on a cotton round does the trick. I’ve purchased this product several times and the quality is always consistent. Burt’s Bees is certified cruelty free and strives to make the bulk of the product out of natural ingredients and will say on the bottle how much of the product is natural (usually over 90%) and you can product packaging such as bottles, jars and tubes through TerraCycle which is a free service. I have endless good opinions on this product, other products from this brand and the brand itself and no this is not a paid review.