DescriptionThe classic survey design reference, updated for the digital ageFor over two decades, Dillman’s classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman’s unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes:Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer itHow and when to use mail, telephone, and Internet surveys to maximum advantageProven techniques to increase response ratesGuidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveysDirection on how to construct effective questionnaires, including considerations of layoutThe effects of sponsorship on the response rates of surveysUse of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli.The Fourth Edition reintroduces the telephone―including coordinating land and mobile.Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.Refund and Returns PolicyDue to the nature of digital products, pdfTextbook does not offer refunds or returns  for this product and all sales are final. please contact our customer service team before your purchase at [email protected].Editorial ReviewsFrom the Inside Flap“[This] is a great book. It is authoritative, engaging, easy to read, well integrated, and yet is specific enough to serve as a ‘how-to’ manual for beginning researchers. Moreover, it is grounded in current literature, based on original and integrative theory, and is very up-to-date.” —Thomas M. Guterbock, University of VirginiaInvaluable to any researcher seeking quality feedback from survey questionsThis update of the classic text on survey design enables researchers to apply tried-and-true methodologies across multiple channels for the best possible response rates and most insightful feedback. At the center of this resource is the concept of tailored design, which strives to make surveys attractive and relevant while minimizing the burden on respondents. For students and professionals alike, This book offers the guidance necessary for conducting surveys via traditional paper and mail, but also includes information for the digital age with mobile devices, tablets, and online tools.With detailed case studies that take the content from theory to practice, this Fourth Edition provides detailed instruction on the latest survey design concepts. Learn:Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer itHow and when to use mail, telephone, and Internet surveys to your maximum advantageProven techniques to increase response ratesThe best way to obtain high-quality feedback from mail, electronic, and other self-administered surveysFrom a companion website with additional examples of questionnaires and contact materials from multiple surveys as well as other tools to help researchers design quality surveysFor more than two decades, the previous editions of this book have defined excellence in terms of designing and administering research. This Fourth Edition builds upon that reputation with updated tools and strategies to help researchers generate useful.From the Back Cover“[This] is a great book. It is authoritative, engaging, easy to read, well integrated, and yet is specific enough to serve as a ‘how-to’ manual for beginning researchers. Moreover, it is grounded in current literature, based on original and integrative theory, and is very up-to-date.” ―Thomas M. Guterbock, University of VirginiaInvaluable to any researcher seeking quality feedback from survey questionsThis update of the classic text on survey design enables researchers to apply tried-and-true methodologies across multiple channels for the best possible response rates and most insightful feedback. At the center of this resource is the concept of tailored design, which strives to make surveys attractive and relevant while minimizing the burden on respondents. For students and professionals alike, This book offers the guidance necessary for conducting surveys via traditional paper and mail, but also includes information for the digital age with mobile devices, tablets, and online tools.With detailed case studies that take the content from theory to practice, this Fourth Edition provides detailed instruction on the latest survey design concepts. Learn:Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer itHow and when to use mail, telephone, and Internet surveys to your maximum advantageProven techniques to increase response ratesThe best way to obtain high-quality feedback from mail, electronic, and other self-administered surveysFrom a companion website with additional examples of questionnaires and contact materials from multiple surveys as well as other tools to help researchers design quality surveysFor more than two decades, the previous editions of this book have defined excellence in terms of designing and administering research. This Fourth Edition builds upon that reputation with updated tools and strategies to help researchers generate useful.